What Does μαρκετινγκ Mean?
What Does μαρκετινγκ Mean?
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Η εν λόγω έκπτωση εφαρμόζεται επί του συνόλου των διδάκτρων εφόσον, έχουν αφαιρεθεί τυχόν άλλες εκπτώσεις.
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Το μάρκετινγκ είναι η επιστήμη που έχει αναπτυχθεί στα πλαίσια της διοίκησης των επιχειρήσεων και βοηθά μια επιχείρηση ή έναν οργανισμό να προσαρμόσει την όλη δραστηριότητά του στο περιβάλλον μέσα στο οποίο δραστηριοποιείται και ειδικότερα στις ανάγκες του κοινού στο οποίο απευθύνεται. Ένας μεγάλος αριθμός θεμάτων εντάσσονται στην επιστήμη του μάρκετινγκ, όπως η έρευνα αγοράς, η μελέτη της συμπεριφοράς του καταναλωτή, η ανάπτυξη νέων προϊόντων και υπηρεσιών, η τιμολόγηση, η διαφήμιση, η οργάνωση των πωλήσεων και των δικτύων διανομής των προϊόντων – υπηρεσιών, η διαχείριση και εξυπηρέτηση των πελατών, η ανάπτυξη εξαγωγικής δραστηριότητας, κ.
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